GoLocalReviews.com is focused on capturing and delivering aggregate ratings for your business. We care about generating authentic reviews to boost both your business’ social proof and local SEO exposure.
It is no longer just the occasional few consumers searching for business reviews online. In fact, nearly 9 out of 10 consumers have read online reviews to determine the quality of a local business, and 48% will visit the company’s website directly after reading positive reviews.
Online ratings affect a local business’s success in three important ways:
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The mobile revolution has made online reviews part of the customer experience. However if you’re missing online reviews that correctly represent your hard work you are losing leads. We feel that you should be rewarded for your excellent customer service.
The GoLocalReviews.com app was specifically built to harness the excellent customer experiences your company is already delivering. By getting the review form of popular internet properties into customer’s hands at the time of service we can improve the chance of conversion and accuracy of their customer experience.
Online ratings features, though only a relatively recent aspect of internet search, is not a trend that is likely to lose steam anytime soon; Google, Yelp, Trip Advisor, and a myriad of other industry-specific review sites are becoming the new platforms from which consumers can affect a business’s success (or lack thereof) through word of mouth.
It is no longer just the occasional few consumers searching for business reviews online. In fact, nearly 9 out of 10 consumers have read online reviews to determine the quality of a local business, and 48% will visit the company’s website directly after reading positive reviews.1
This increasing consumer reliance on reviews is also evidenced by the fact that in 2016, 92% of consumers read online reviews, compared to 88% in 2014;2 Moreover, only 13% of consumers said they do not trust reviews as much as personal recommendations.3
Some searchers may choose to view only highly rated or reviewed sites. Yelp and Google in particular offer a sorting feature which allows people to see listings with a minimum star rating or to sort the listings by the most reviews.
How else does the searchers’ reviews research correlate with a local business’s bottom line? Consider these statistics from BrightLocal.com’s 2015 Local Consumer Review Study:
Additionally, studies show that customers are likely to spend 31% more on a business with excellent reviews, and a one-star increase on Yelp leads to a 5 to 9% increase in a business’s revenue.4
These statistics clearly indicate that digital word of mouth is on the rise and is likely to continue to have a significant impact on local businesses.